The only shit worse and more evil than branding is Rebranding

In that better world of dreamy tomorrow, no products, whether meat or carrots or news or opinions

will have Names.

In the here and now, every such name you can completely expunge from your life forever is another step closer to real and indelible enlightenment and happiness.

Quiet Revolution Now.

When it starts, the unholy names of Google and Apple and Facebook and MSNOW! will be first up against the wall, and so deserving of it.

Subaru, Starlink, Anaprim, hold on, we’ll get around to you, if we’re really on god’s side after all.